Elements+of+Good+Writing

=//Good Writing// =

Good copy usually contains these elements:
 * past tense
 * write in the third person for objectivity
 * use active voice
 * short sentences using crisp and precise words
 * short paragraphs (most under 40 words)
 * numerous, story-telling quotes
 * avoid vague words such as "many" or "few". How many?
 * all sides of the story without editorializing
 * Body copy should never be in poor or questionable taste. The yearbook is no place for sarcasm, inside jokes or innuendo.

//Taken from Scholastic Yearbook Fundamentals, Columbia Scholastic Press Association, Fiftieth Anniversary Edition, Chapter 4//